Maarten Vaerewijck

(Pronounced: Martin Var-awake)

  • Direct Response Copywriter
  • Lead Creative Strategist
  • Former CMO
  • AI Workflow Builder
Belgium
Fluent in English and Dutch
Maarten Vaerewijck

Since 2019, I've been a direct response copywriter for some of the biggest names in the game. I've written VSLs, sales pages, and email campaigns for 9-figure Clickbank vendors and 8-figure DTC brands spending over $1M/month on ads. My copy has generated millions in sales across survival, supplements, and info products. Today, I combine that direct response foundation with AI workflow building and funnel strategy to help brands scale faster and smarter.

Clients & Results

I specialize in long-form (VSLs, TSLs, Upsells) and short-form (YouTube ads, Emails) direct response copy. Here are some of the brands I've helped scale:

4Patriots

Video Script Copywriter

$1M+ Monthly Ad Spend

At the TOP of YouTube advertising:

  • Wrote dozens of long-form ad scripts for this 8-figure DTC brand
  • Millions of views and thousands of sales generated

Survival Frog

Email Strategist

4,000%+ Email ROI

  • Hundreds of record-setting eCommerce emails
  • High-converting sales pages

ShopSolar

Funnel Strategy

Full-Stack Marketing

  • ECOM landing pages & offer consulting
  • Solar Academy & EMP-proof offer bundles
  • Ad creative copy & email marketing

Sava Bros

Millions in Sales

  • Dozens of Survival VSLs
  • Sales pages & upsells

Spy Briefing

Ex-CIA Client

  • Worked with ex-CIA agent Jason Hanson
  • New angles & sales pages for his product line

LifeVac

Control-Beating Ads

  • Wrote multiple winning ad controls
  • Created their new brand tagline

Currency and Coin

Full Funnel Build

  • Brand new funnel from scratch
  • Ads + VSL/TSL + Upsell + Emails
  • Brought this business into online direct response

StoneForceMedia

Clickbank VSLs

  • Long-form info product VSL upsells

Darius Lukas

CMO

7-Figure AI Info Products

  • Managed a small creative team
  • Launched 5 new funnels

I fired Donald J. Trump 🌮

Invited to strategize the online campaign for his NFT product launch in 2022. I shot TACO's proposal down and decided to stop writing for American conservatives altogether. My reputation no longer aligned with my beliefs.

AI Workflows & Funnel Strategy

In 2025, I evolved from copywriter to AI workflow builder and funnel strategist. I build custom AI systems that live inside your Google Workspace and become your direct response marketing brain.

My work at an AI-focused business gave me hands-on experience building agentic workflows. Now I combine direct response expertise with AI to deliver faster research, sharper hooks, and higher-performing funnels.

Current Focus Area
10%+
CTR on AI Static Ads
3+
ROAS Achieved
8-fig
DTC Brand Lead
Record
Hook & Hold Rates

Lead Creative Strategist

For an 8-figure DTC supplement brand. My AI static ads broke new ground with exceptional CTR and ROAS.

Full Production Oversight

Expanded scope to include UGC talent briefing and film crew direction. End-to-end creative control.

Agency Record Breaker

Hook and hold rates that broke agency records. Proven ability to capture and maintain viewer attention.

AI-Powered Research

Heavy AI integration for research, hook creation, and static ad generation. Faster turnaround, sharper insights.

Client Cortex ↗

I build custom agentic AI workflows that live inside your Google Workspace. They become your brand's Direct Response Marketing Hub. Deep market research in minutes instead of hours. Download your brand's positioning and generate winning angles fast.

  • Built inside your Google Workspace
  • Deep competitor & market research on autopilot
  • Generates hook angles based on proven DR frameworks
  • Your brand's Direct Response Marketing Hub

Client Cortex

Your Direct Response Marketing Hub

CMO Experience

Full-Time CMO for Darius Lukas

A 7-figure personal brand selling AI info products. I ran the entire marketing operation: ad creative, email, funnels, and team management.

Key Wins

$100K+
Monthly Ad Spend
Launched profitable campaigns as Creative Strategist
+110%
AOV Increase
Funnel optimization: upsells & order bumps
5
New Funnels
Launched in 10 months. One hit $66K profit in 10 days.
$66K
Net Profit in 10 Days
Email campaigns that drove a record-breaking launch
"

Maarten is one of those rare people who just gets how to build sales funnels that work. We've done it together on multiple 7-figure projects. He's brilliant at writing copy that connects, coming up with marketing strategies that drive results, and fine-tuning funnels to maximise performance. From improving AOV to ensuring every step of the customer journey is seamless, Maarten knows how to deliver. If you're looking to scale a digital product, he's exactly who you need in your corner.

D
Darius Lukas
7-Figure AI Info Product Brand

What Clients Say

"

Maarten is the copywriting mercenary you've been looking for! My client's ad creatives were slowly fatiguing and I needed new scripts ASAP. Maarten did the research, crafted multiple scripts, and came up with new big ideas that I had never considered. The ads made from Maarten's scripts have been part of our control group for over 6 months now. Maarten is my go-to copywriter. Hire him while you still can. He will make you money.

J
Joshua Gatewood
Mass Conversions Digital
"

We had a record month in September where we managed to quadruple our profit and increase the profit margin by 100%. Maarten has been definitely incremental to achieving that.

D
Deividas
Owner of Triple Scale
"

The clickthrough rates are great, open rates have been strong, and same with the EPCs. Overall, you have a ton of experience in the Survival field and I would definitely recommend you as a copywriter.

J
John
Survival Frog (eCom)
"

If you're looking for a copywriter Maarten/Writebeard is definitely your guy. Take a difficult brief and he'll get it done, respond well to feedback and overdeliver on each request. I sincerely couldn't recommend Maarten more strongly to you.

S
Shaun
Survivopedia (DR)
"

I really appreciate the fact that the deadline was met, that you are very organized and predictable during the collaboration, and overall everything worked as planned.

A
Antonia
StoneForceMedia (DR)

Video testimonials available on LinkedIn

Let's Work Together

Looking forward to helping you thrive. Reach out and let's discuss how I can drive results for your business.

maarten@vaerewijck.com